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Are you a Subject Matter Expert, perhaps in fitness, a sport, your career or a passionate hobby. If so you probably want to shout you tips from the rooftops and help others who are trying to make it a..
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Zarex is a leading provider of eCommerce and Search Engine Marketing in New Zealand and we recommend Opencart as the engine to power your eCommerce system.Opencart is Opensource, is a global platform ..
 In the second quarter of this year, Amazon’s North America sales grew 28 percent year over year to almost $18 billion. Amazon now owns or leases 40 aircraft and over 4,000 trucks, its has own cl..

Is your website delivering enough leads and sales? think  you can improve it? read on...

In the last few years a lot of small businesses are seeing diminishing returns on their website investments....
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That probably depends on whether you know exactly who are your most profitable potential clients.....  and what is the mos cost effective way to attract and retain them...  
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Customers increasingly have less time to spend buying from you and will respect anyone site/retailer goes out of their way to personalize or simplify an experience for them.Most eCommerce websites sup..
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How personalised do customers find your website experience, and why is it increasingly important to your business outcomes?Put simply:74% of consumers get frustrated when website content appears that ..
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Do you sell a product or service, do you manage and measure your pipeline the same way as you did ten years ago.....  including the digital bits?

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Many businesses and entrepreneurs see the value of having an iPhone app, the problem can be working out the true cost to build one...

Building your first ecommerce site? here are 5 'how to' tips to get you started from the experts.

How a businesses measures customer loyalty used to be measured by 'customer satisfaction surveys' or 'average lifetime value' - tell that to a taxi driver who has to compete with Uber, or a traditional motel wondering what to do about 'AirBnB'...... 

Customers have changed since the recession and retailers have to keep up with them, the CEO of the US National Retail Federation said at Retail NZ's shop.kiwi event yesterday. He says there’s been a s..
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If you hate carting around a wallet bulging with half stamped coffee cards, store cards, credit cards and cash....  and it weighing down the pocket that doesnt carry your smart phone.. then its n..
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Most of us have an omni-channel presence covering the web, social media and search engines. But things are shifting, as research shows lots of our prospects are starting to prefer the power of apps.

2015 was another fast paced year for retail. Online shopping continues to dominate the thoughts (and investments) of many traditional retailers....   Indeed Zarex upgraded far more ecommerce webs..
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A shopping cart, or ecommerce website can be far more powerful for revenue, profits and your brand than most people realise.It can be place for you connect with, or build customer communities online.

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Winning traffic to a website or shopping cart is getting costly. Google is Monetising more and more of the first results page, facebook is also looking for return for its investors via paid adverts....   and so we need to get smarter about how we spend our money and how we convert and monetise traffic.

Awesome to partner with Network Pro at their offices to provide local businesses with an introduction to "using Google Analytics for Lead Generation".Great feedback and awesome to work with such a sma..
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Press Release for new Internet of Things Platform development

Locally owned Digital Marketing and Development Agency Zarex Limited announced today that it is investing in the development of a local platform to power one of the worlds FASTEST GROWING TECHNOLOGY SEGMENTS - the INTERNET OF THINGS.

The Internet of Things (IoT) is widely expected to be one of the largest sectors of the global economy. In June 2015 McKinsey predicted the value of the market could reach as much as *$11 Trillion per year in 2025*, a significant portion of the total global economy.


http://www.scoop.co.nz/stories/BU1509/S00322/new-internet-of-things-platform-development.htm


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Understanding how people use the internet during a purchase is increasing important to planning how to market a brand or product.  This is a great example of how powerful a well considered and ex..
Local online SEO and search opportunities in the East Coast Bays on Aucklands North Shore

Local search is becoming crucial for all Auckland businesses.

Your customers are spending more time online and the old way of finding a business in phone book are dead.

Your potential customers need to be able to find and research your business online before making contact. You need a strategy to connect with them there....    here are five steps for successful local digital marketing for business n Aucklands North Shore. From Takapuna to Devonport and Long Bay !

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Why Local Google Search Strategy is Vital for Small Businesses on Aucklands North Shore

Local small businesses on Aucklands North Shore, from Albany to Takapuna and Devonport have a fantastic opportunity to grow, as people use their mobile smartphones to find local shops, stores and service providers right when they need to solve a problem. We are writing a series on how to get yourself found online - and with ideas for lead generation...

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Why local SEO and website landing page development is crucial for sales lead generation

How many sales leads does your website deliver?

We get  a handful of new contacts each  week... some visitors are simply educating themselves on a specific subject and want some advice, some are creating a short list of potential suppliers and some have a urgent problem to fix. 

All are welcome - and we are grateful you visited...  The problem is that everyone needs different content.. :)




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If you don't know how to code a website, or what shelf to find a 'box of Google Analytics' don't despair...  read this helpful blog which will give you some great tips about what your website developers should be doing to make sure you are growing!

A link to a Google report card on how some leading brands are addressing the the cu=onsumer 'moments that matter'—the I-want-to-know, I-want-to-go, I want-to-do, and I want-to-buy moments...

Where do people learn things today? Where do people get ideas to do and buy new things? where do they go for answers to their questions? Why should your business care? If the answer isnt 'your website', maybe it is that of your competitor?

Three key tips to increase your website conversion rate, and an explanation of why it is so important to online success.

wordpress adds 40,000 websites a day

Wordpress powers nearly a quarter of all websites..Zarex offers full design, development, hosting and support.,,

Responsive design is crucial to any business website, it affects search engine rankings, traffic, user experience and even your brand...

Adapt to Micromoments - or give away another $$ revenue opportunities
80% of your customers are browsing your website differently to before. Google calls the new way 'micromoments'. Optimise your website to meet the needs of your potential customers and benefit $$ from the opportunity.
Are you missing out on business - get listed on Google My Business for FREE

Are you listed on Google My Business - if not, you are literally wasting a $$$ opportunity and giving business away.

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PetDoorsRUs new Shopping Site goes live

PetdoorsRUs is investing a lot of time in making sure their customers get the best experience and advice when they choose and install their new pet door. Their new website is optimised to browsing on any device and has tons of helpful information in a variety of formats!

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Google intends to be the center of the  “internet of things” with Brillo.

Get the feeling that the world is becoming more connected? It is. From wifi  enabled lightbulbs, to RFID for catdoors the demands of your customers, and offerings from your suppliers will challenge your position and value-add. 

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Confirmation that Mobile search has overtaken that of desktops and tablets
In some parts of the world, there are now more Google search queries on smartphones than on desktop computers and tablets. This week, Google's Jerry Dischler wrote in a post on the official AdWords bl..
NZ Herald: Non mobile-friendly sites face Google bump - Holly Ryan
Thousands of New Zealand businesses could have their websites bumped down Google's search rankings if they have not met the requirements for mobile from today. However, tech commentator Peter Griffin ..
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